With the help of the solution, the company has managed to define which members of the staff were providing service that induced more positive or more negative reactions from the customers and measure the service satisfaction and collect statistics across the entire chain. This allows to understand who of the staff members should improve the way they work with the customers. The company management can put more effort in training and even arrange the motivational program to award the best ones with bonuses. The solution can evolve and get additional gamification functionality in the future. It can be used to increase the conversion by recognizing the customers' emotions and offering them games, bonuses, discounts, shopping recommendations.